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Making it easier to feed our kids fruit than Froot Loops

Dec. 15, 2011

by Josh Viertel, President of Slow Food USA

2011 started with a very important question.

In January, we asked President Obama what he was doing to make it easier to feed our kids fruit than Froot Loops. He said Walmart would fix it. You didn’t buy it, and neither did we. So together, we went about fixing it ourselves.

When industrial agribusiness tried to make it a felony to take pictures of farms (so they couldn’t be held accountable for animal abuse) we said, “A good farm has nothing to hide.” And we buried legislators in four states, not just with petition signatures, but with pictures of the incredible sustainable farms that make us proud. The Slow Food “Farmarazzi” saved the day -- and the bills died in all four states.

When Fast Food said that it had value for everybody and Slow Food was just for the elite, we proved them wrong. On one day, at more than 5,500 shared meals all over the country, 30,000 of you sat at the table together and took the $5 Challenge, cooking Slow Food for less than fast food. People shared their tips, tricks, recipes, and what made it a challenge. Together, we are taking back the value meal.

And when a handful of congressional leaders tried to sneak past a “secret farm bill” cooked up for the corn and soy lobby, we brought Congress a Recipe for Change, written and signed by over 13,000. No “secret farm bill” was going to slip through on our watch.

We couldn’t have done any of it without your support. And in 2012 we’ve got even more work to do.

2012 is going to be about building change from the bottom up: community by community; farmers market by farmers market; garden by garden. Slow Food’s chapters are building grassroots solutions to a broken food system.

Already, Slow Food chapters have built over 300 school gardens. They reach over 33,000 kids. And they make it happen as volunteers. One inspiring example is Slow Food Miami, where chapter volunteers planted an astounding 63 school gardens in 44 days.

If we can support 650 more leaders like these to make this kind of change in their own communities, we can build more gardens in schools than McDonald’s has franchises!

But, really, we can’t do any of this without the support of the Slow Food community. We’re all in this together.

Will you help us make it happen?
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