Meatless Monday at Terra Madre

Slow Food and Meatless Monday partner to provide a weekly platform to highlight the delicious taste, diversity and rich cultural heritage of plant-based cuisine around the world.

Meatless Monday is a simple action that can support and unify Slow Food International advocates, whether you’re a producer marketing your products, a chef highlighting vegetarian options on your menu or members who wish to start programs in your community.

Meatless Monday is good for our health and the health of the planet, and is a proven strategy to accomplish the “less” part of Slow Food International’s ”better and less” Slow Meat goals. Plant-based foods:

  • Are healthy, nutritious, delicious, and satisfying
  • Require less land, water, and energy to produce
  • Are ideal for preserving biodiversity and gastronomic traditions around the world

Learn more about the global environmental and health benefits of reducing meat consumption from our academic partner, Johns Hopkins Center for a Livable Future.

Meatless Monday Wants to Highlight You!

As a participant at the upcoming Terra Madre Salone Del Gusto, we can’t wait to meet you! We will be on site looking to do live interviews, take photographs and hear your stories, which will be promoted on our vast social media networks reaching millions around the world. Fill out the form below or get in touch with us at:

How to Get Involved

  1. Meet Peggy Neu, President of The Monday Campaigns and Dana Smith, Campaign Director of Meatless Monday at Terre Madre. Fill out the form below or get in touch with us at:
  2. Share a traditional meatless recipe from your country along with its origin, story and any cultural significance or memories of this recipe. We will be sharing these stories throughout our various marketing channels. 
  3. Use the FREE Meatless Monday resources at your booth to show your support of the environmental and health benefits of plant-based eating.
  4. Do a Meatless Monday recipe or product tasting at your booth. 
  5. Take photos and share via social media using @MeatlessMonday #MeatlessMonday #FoodForChange

Meatless Monday at Terra Madre


Meatless Monday is a global movement backed by science and research from Johns Hopkins University, that encourages people to skip meat one day a week – for personal health and the health of the planet. Learn more about the global Meatless Monday movement.