Blog Post

Calling all fish

Dec. 27, 2007

Many of you probably carry your Seafood Watch cards in your wallet, for those moments at the fish market or in a restaurant when you’re unsure what’s sustainable.

For those of you without a card or without a wallet, let’s say, here comes Text 30644 with the message FISH and then a variety of fish, e.g.: “salmon.” Fishphone will text you back immediately with a complete explanation of the fish and its warning level. It will even make suggestions for a more sustainable choice.

It’s a smart little tool–for those of you with fast thumbs and a desire to go paperless, it might be your new best friend.

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