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Terra Madre and Salone del Gusto 2014

October 23-27, 2014 in Turin, Italy

The Olympics of Food

By Ellen Freytag, Slow Food USA Delegate

Individuals from all over the world who are passionate about good, clean and fair food make a pilgrimage to Turin/Torino every two years to be a part of the world’s largest food and wine fair, Salone del Gusto, and the concurrent world meeting of food communities, Terra Madre.

The best way I know to concisely describe Slow Food's biggest international event is to tell you that it’s an Olympics for Food — except instead of the competitive “Faster, Higher, Stronger,” the motto of this Food Olympics is “Slower, Slower, Slower.” The convening begins with an opening ceremony, held in Turin's Olympic Stadium. Official delegates from more than 100 countries gather to represent the very best of what their country’s food systems have to offer.

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Contact terramadre@slowfoodusa.org for your questions not addressed on our website.

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