Leveling the Local Food Playing Field
Written by Jeffrey Gangemi, Director of Partnerships and Communications at FarmPlate.com
The numbers clearly show that demand for local food is growing. According to the USDA, the market for local food “sales to intermediaries, such as local grocers and restaurants, as well as directly to consumers through farmers markets, roadside stands and the like” could reach $7 billion this year, up from about $5 billion in 2008.
There are lots of ways to support the local food movement. Of course, starting a farm, investing in sustainable food businesses – even buying organic – all require relatively significant financial resources.
Increasingly – and particularly through the use of technology – people from all sorts of backgrounds are able to do their part to support the small farmers, artisans and entrepreneurs that are remaking how we eat in this country. Their message is clear: we can all do something to help fix what’s broken about our food system.
At the top of this local food “hierarchy,” there is an growing group of transplants from traditional corporate cultures – Wall Street, for example – who have reinvented themselves through food production.
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