Hellman’s can’t fool me
by Youth Programs Intern Reece Trevor
A few days ago, Cecily posted a piece on the Slow Food USA blog about Monsantos rather disingenuous efforts to market a commitment to sustainability on public radio shows. Monsantos radio spots are the latest in a long string of corporate attempts to green-wash their products and actions by spending lots of money on glitzy environmentally-themed public relations efforts even as they continue to conduct business as usual. Green-washing seems to grow more and more rampant by the week, so I thought Id throw in my two cents.
My two Canadian cents, that is. Earlier this summer, Hellmanns (of mayonnaise fame) launched a web site called Eat Real, Eat Local. Its a slick flash-based site designed to educate Canadians about the importance of eating locally-grown foods. The sites centerpiece is an animated short highlighting, for the most part, Canadas considerable food trade deficit. Hellmanns frames the issue primarily in economic terms, often veering towards the nationalistic as well with its portrayals of hard-working Canadian farmers losing out to foreign producers.
Okay, fair enough. Economics is certainly a viable component of locavorism. But then the movie fades, and a brave little jar of mayonnaiseyoull never guess what brandappears at the head of a mighty phalanx of broccoli, carrots, and beets. Have no fear, good people of Canada! Hellmanns cares, and theyre here to save you from the corporate masterminds who want to corrupt your nations food system!
To read more, follow this link:
Please enter the word you see in the image below:
Find out about open positions and internships as Slow Food USA.
Find out more.
68 Summit Street, 2B
Brooklyn, NY 11231
Tel: 718 260-8000 or 877 SlowFoo(d)
Fax: 718 260-8068
© 2010 Slow Food USA - All Rights Reserved