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$5 Challenge Logo Earlier this summer, as I was hauling a bag of farmers market produce home 15 blocks and up four flights of stairs, sweating bullets, cursing my choice to buy a melon (they’re heavy!), I stopped mid-step.

“Does it really have to be this hard?” I asked myself.

My story is particular to me, of course, but all over the country there are people trying to put food on the table and asking themselves “does it really have to be this hard?”

I was living, at the time, in a neighborhood with few supermarkets. The ones within a long walking distance were either very expensive or lacking the seasonal produce I craved. So on weekends I would hike over to the big farmers market. But at the farmers market I always find myself of two minds. In one moment I am buying something and can’t believe how much I get for so little money; the next item I pick up gives me sticker shock. How can both of these things be true?

When people ask me: “Doesn’t the food you eat (some mix of local, sustainable, organic, etc.) cost so much more than “regular” food?” I protest and agree at the same time. When they say “Doesn’t cooking from scratch take a lot of time?” I remember the awesome pasta I cooked the other night that took 7.5 minutes. But also the weekend of foraging I did going from one store to the next.

I live in New York City; I make a living wage; I am not trying to feed a family; I work on these issues for a living. If I find it hard/tiring/expensive sometimes, what must other people feel?

In the spirit of this conundrum, Slow Food USA launched the $5 Challenge last week.